Today and Every Day

Earth Day is a big deal to me.
It’s not just about corporate and social responsibility — even though those are good things.

To me, it’s selfish.
Let me explain…

I grew up having the opportunity to explore wilderness areas across the United States.  One of my jobs before becoming an entrepreneur was as a wilderness trip guide.  I count the beauty I have been witness to as one of the greatest blessings of my life.

A big reason why I started the HeartPath retreat in 2011 was to help people get away from their city lifestyle and reconnect to the Earth.

It’s not an understatement to say that I LOVE the outdoors. The more wild, the better.  But these days, it’s ever more difficult to find land untouched by humans’ desire to constantly build roads and buildings, eliminating forests and wild habitats.  And I won’t even get into the damage we’re doing to the Earth with plastics and chemicals.

But here’s the thing….

I can’t control anyone’s actions other than my own.
That’s why I’m involved with the following organizations.
You may find them helpful too if you’re interested in learning more about how we can make this world a better place.

Certified B Corporation – Lucra® is in the process of becoming a Certified B Corp where business is a force for good. ❤️
https://bcorporation.net/

One Tree Planted – When you purchase products & services from Lucra®, we plant more trees. 🌲
https://onetreeplanted.org/

Terrapass – This is how I keep my business and personal life carbon-neutral, by buying carbon offsets.
https://www.terrapass.com/

1% For The Planet – Lucra® is a Business Member of 1% for the Planet which means I donate at least 1% of my revenue to organizations that protect the planet. 🌎
https://www.onepercentfortheplanet.org/

Organizations like Sea Shepherd – The most badass modern-day pirates defending the oceans. 🏴‍☠️
https://seashepherd.org/

Do you have a favorite environmental organization?
Leave a comment below and let me know!