The Lucra Collective™ is a group coaching membership for aspiring and early-stage entrepreneurs focused on 3 pillars:

  • Community
    There's no competition here, only creation & celebration.

  • Growth
    Mind, Body, & Spirit are crucial to your success.  We spend just as much time on personal growth as business growth.

  • Money Mindset
    Move out of scarcity and into the prosperity you deserve.

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Hey my Friend,
If you're not making at least 6-figures in your business (or if you haven't even started), you're likely experiencing something that:

  • blocks your creativity
  • drains your energy
  • strains your relationships
  • leads to making decisions from panic instead of purpose...

What is it?


Yes, stress is a part of life...

But when you are unable to meet your basic needs in life and business, it's exponentially harder to upgrade your circumstances and achieve the freedom you want.

If you're still thinking the struggle is honorable (like I used to), then keep doing what you're doing.

But, I promise you...

You're making it harder than it needs to be.
(I know... this used to be the story of my life.)

Consider this: 

If you want the best technology to serve your clients, you need the income to afford it.

If you want the ability to delegate to a team and free up your time, you need cash to hire them.

If you want to continue to learn, you need the capital to invest in your own growth and education.

And that's just the business stuff...

$100K is the MINIMUM you should be shooting for.

Listen...  I wasted a lot of time "getting started" in business.
I don't want you to get stuck in that same rut.

Keep reading to learn more about what's going on inside The Society and see if it's right for you.

I'd love to welcome you to the family,

What's holding you back?

A)  You don't know what to do

B)  You're stuck  (fear, impostor syndrome, scarcity, putting yourself out there, etc.)

C)  All of the above

When I started my coaching business in 2007, it was all of the above.

It took a while, but eventually I figured out what to do and how to overcome those fears.

These days, I'm committed to helping you do the same.

So how do we solve this?

A few years into my business, I was evicted from my apartment, the house I owned was foreclosed, and I filed for bankruptcy.

Not exactly the adventure I had dreamed about when starting my business...

The game of business and money is a deeply personal issue and is a passion for me to help others avoid a similar fate.

The Lucra Collective™ is what I wish I would have had when I was getting started. We talk A LOT about mindset and marketing, the two things that will make or break any business.

Mission Possible

One thing I learned the hard way: 

Being broke doesn't help anyone.

Here's what I used to say all the time:

"It's not about the money."

You see...

I wanted to help people and I was super involved with charitable work to make the world a better place.

I had some mixed up views on money, marketing, and sales.

I actually thought it was more noble to be poor.

It took a lot of work (both internal and external) to finally figure this out.

Since I've learned to generate wealth, I can give more to my favorite causes, create memorable experiences for my clients, and invest in my own education and self care.

I want this for you, too.

Let me show you how.

Mindie Kniss, MFA, PhD

CEO & Founder of Lucra®

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I've become known as an expert on following your heart.
As seen on...
See if this sounds familiar...

You want to build a business.

You may be in the idea phase or already started, but you haven't established a solid foundation.

You want to used your work in service of helping people and making the world a better place...  This may be as a coach, writer, speaker, or online course creator, but we're not talking about selling products on Amazon here. (Nothing wrong with that, but if that's your goal, there are plenty of other experts who can help you.)

You haven't (yet) made 6-figures annually from your business income.

You're ready to throw your money mindset blocks and other limiting beliefs out the window.

You take 100% responsibility for your thoughts, actions, and circumstances. There's no faster way to give your power away than to blame external forces for your situation: the government, your spouse, your parents, COVID... Whatever!

You want to be held accountable for your goals and dreams. Time to stop talking about it and make it happen.

You are coachable. If you already know everything and have all the answers, you don't need this group.

The Lucra Collective™ Includes...
Monthly gatherings, coaching, and events with direct access to Mindie and her 14 years of experience coaching.
A tribe to celebrate your wins, hold you accountable, brainstorm ideas with, and help you get back up.
We talk books, technology, and tactics on everything from psychology to business to wellbeing and success.
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About Lucra®

Lucra® is a woman-owned business founded by Mindie Kniss.

As a company, we value equality and stand for diversity and inclusion.

The Lucra Collective
Membership Details:
  • Monthly Group Coaching
    Connect with your community while getting your limiting beliefs handled.  You'll get actionable, simple steps to grow your business.  (Sold separately:  $497)

  • Private Facebook Group
    Bring your questions, your challenges, and your wins to the group so we can help you move through indecision faster and celebrate your successes!

  • Tech & Templates
    Technology can be a sticking point for business growth. (I didn't know anything about building websites or business automation when I started.) I'll share the exact tech and software I use at Lucra®.

  • 2 Retreats Annually (May and November)
    Our retreats are the highlight of the Collective.
    These may be virtual or live depending on the current state of the world.  (Sold separately:  $1,994)

Membership is $197 per month.
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The not-so-fine print:
  • No long term commitment.  You may cancel at any time - no questions asked.
  • 100% money back guarantee within the first 30 days if you don't love it.
  • Do I need to have already started my business?
Topics covered in TLC are assuming you are already a business owner.  The focus here is growth.  That being said, if you are on the path to becoming an entrepreneur, we welcome you to join and ramp up!
  • What if I've already made $100K in my business?
This community is specifically for those getting started or needing traction to get to 6-figures.  If you're already there, you may be interested in one of our higher level programs.
  • How much participation will be expected of me?

As they say, the more you put into it, the more you will get out of it.

We offer various virtual events and programs -- how much you participate is up to you.

  • What if I can't make the calls?
No worries!  Monthly gatherings are recorded and placed in the members' area for you to review.
  • What is the refund policy?
If you join and find that you don't love it, simply request a refund in writing within 30 days. We'll happily reimburse you 100%. Please note, you won't be allowed to join again for 6 months after you cancel.
  • Is there a discount if I pre-pay for more than 1 month?
Yes.  After your initial 30 days, you have the option to upgrade to an annual plan where you'll get 2 months free. No refunds are offered on the annual plan.
  • What do I get when I join?

We'll send you a welcome email with your username and password to access the members' area.

You'll also be invited to join our Facebook group which is where most of the interaction takes place.

  • I have another question...

Please contact us at [email protected] and we'll get right back to you with an answer to your question.

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