Building a Business is Hard
There are so many things you need to know, and with the internet full of conflicting information, it can be difficult to figure out what works best for your situation.
The Lucra Collective™ helps aspiring and early-stage entrepreneurs build their business and bring their important work to the world.  Our members receive expert advice, access to exclusive events, curated resources, and personalized coaching -- all at an affordable price.

  • Community
    There's no competition here, only creation & celebration.

  • Growth
    The biggest obstacle you will have in your business is you.  If your mindset, heartset, body, and environment aren't setup for success,  your business will be short-lived.

  • Money Mindset
    Move out of scarcity and into the prosperity you deserve.

Hey, it's Mindie,

One thing I learned the hard way: 

Being broke doesn't help anyone.

When I started my business in 2007, I was always saying,

"It's not about the money."

You see...

I wanted to help people and I was super involved with charitable work to make the world a better place.

I had some mixed up views on money, marketing, and sales.

I actually thought it was more noble to struggle.  🤦🏻‍♀️

It took a lot of work (both internal and external) to finally figure this out.

Since I've learned to generate wealth, I can give more to my favorite causes, create memorable experiences for my clients, and invest in my own education and self care.

Are you ready for this?

I'd love to show you what's worked for me...

Mindie Kniss, MFA, PhD

CEO & Founder of Lucra®

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I've become known as an expert on merging grounded business leadership with the intelligence of the heart, as seen on...
What's holding you back?

A)  You don't know what to do

B)  You're stuck  (fear, impostor syndrome, scarcity, putting yourself out there, etc.)

C)  All of the above

When I started my coaching business in 2007, it was all of the above.

It took a while, but eventually I figured out what to do and how to overcome those fears.

These days, I'm committed to helping you do the same.

So how do we solve this?

A few years into my business, I was evicted from my apartment, the house I owned was foreclosed, and I filed for bankruptcy.

Not exactly the adventure I had dreamed about when starting my business...

The game of business and money is a deeply personal issue and is a passion for me to help others avoid a similar fate.

The Lucra Collective™ is what I wish I would have had when I was getting started. We talk A LOT about mindset and marketing, the two things that will make or break any business.

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See if this sounds familiar...

✅  You want to express your unique gifts through a profitable business.

✅  You are in the idea phase or already started, but you haven't established a solid foundation.

✅  You want to use your work in service of helping people and making the world a better place...  This may be as a coach, writer, speaker, or online course creator.

✅  You haven't (yet) made 6-figures annually from your business income.

✅  You're ready to throw your money mindset blocks and other limiting beliefs out the window.

✅  You take 100% responsibility for your thoughts, actions, and circumstances. There's no faster way to give your power away than to blame external forces for your situation: the government, your spouse, your parents, COVID...

✅  You want to be held accountable for your goals and dreams. Time to stop talking about it and make it happen.

✅  You are coachable. If you already know everything and have all the answers, you don't need this group.

The Lucra Collective™ is all about...
Monthly group coaching and weekly Q&A with direct access to Mindie and her 15 years of experience.
A tribe with whom to celebrate your wins, stay accountable to your goals, and brainstorm ideas.
Curated books, technology, and tactics on everything from psychology to business to wellbeing and success.
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The Lucra Collective
  • Monthly Group Coaching
    Connect with your community while getting your limiting beliefs handled.  You'll get simple, actionable steps to grow your business.  ($497 Value)

  • Private Facebook & Telegram Groups
    Bring your questions, your challenges, and your wins to the group so we can help you move through indecision faster and celebrate your successes.

  • Weekly Live Q&A
    Each week, join Mindie for the Lucra Lunch Facebook Live so that you can get your questions answered and get unstuck. ($247 Value)

  • Tech & Templates
    Technology can be a sticking point for business growth. (I didn't know anything about building websites or business automation when I started.) I'll share the exact tech and software I use at Lucra®.

  • 2 Retreats Annually (May and November)
    Our retreats are the highlight of the Collective.
    These may be virtual or live depending on the current state of the world.

Get Access:
$297 per month

The not-so-fine print:
  • No long term commitment.  You may cancel at any time.
  • 100% money back guarantee within the first 30 days if you don't love it on full-price purchase. NO REFUNDS on sale prices. 
  • Do I need to have already started my business?
Topics covered in TLC are assuming you are already a business owner.  The focus here is growth.  That being said, if you are on the path to becoming an entrepreneur, we welcome you to join and ramp up!
  • What if I've already made $100K in my business?
This community is specifically for those getting started or needing traction to get to 6-figures.  If you're already there, you may be interested in one of our higher level programs.
  • How much participation will be expected of me?

As they say, the more you put into it, the more you will get out of it.

We offer various virtual events and programs -- how much you participate is up to you.

  • What if I can't make the calls?
No worries!  Sessions are recorded and placed in the members' area for you to review at your convenience.
  • What is the refund policy?
If you join and find that you don't love it, simply request a refund in writing within 30 days. We'll happily reimburse you. Please note, you won't be allowed to join again for 6 months after you cancel.
  • Is there a discount if I pre-pay for more than 1 month?
Yes.  After your initial 30 days, you have the option to upgrade to an annual plan where you'll get 2 months free. No refunds are offered on the annual plan.
  • What do I get when I join?

We'll send you a welcome email with your username and password to access the members' area.

You'll also be invited to join our Facebook and Telegram groups where most of the interaction takes place.

  • I have another question...

Please contact us at for assistance.

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