After suffering a stroke in 2019, Brian Kurtz asked himself, “If I had died, what kind of a footprint would I have left?”
In this episode, we talk about how doing what you love DOES NOT always mean the money will follow and how putting in the 10,000 hours gives you a much better chance of success.
Enjoy the show!
Transcript coming soon.
Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mail in his career (and he did NOT lick every stamp!); and he was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the most innovative direct marketing techniques while working with the most legendary copywriters and consultants who have ever lived.
Under Brian’s marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).
Brian was instrumental in building Boardroom’s print and electronic newsletters, including Bottom Line/Personal, Bottom Line/Health, Bottom Line Secrets and Daily Health News.
And he was also responsible for selling tens of millions of books, mostly in the categories of health and finance, for consumers.
His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel.
In September of 2014, to kick off that mission, Brian hosted what has been called the event of the decade: “Titans of Direct Response.”
“Titans” brought together the greatest minds in direct response marketing from the last 50 years…both as speakers and attendees.
Titans Mastermind and Titans Master Class (and soon to be Titans Xcelerator) are the next big steps in that mission.
Brian writes and speaks regularly; recent content can be found at www.briankurtz.net and www.briankurtz.net/blog. His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing was released in April of 2019.
But truth be told, Brian is really just a Little League Baseball Umpire and does this direct marketing stuff on the side. His ultimate goal is to umpire in the Little League World Series in Williamsport, PA while he is still upright…and he hopes it happens soon.