A monthly group coaching membership where aspiring and early-stage entrepreneurs go to:
  • Get clarity
  • Get community
  • Get a kick in the ass (as needed) 😉
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The Lucrative Society...
What's holding you back?

A)  You don't know what to do

B)  You're stuck  (fear, impostor syndrome, scarcity, putting yourself out there, etc.)

C)  All of the above

When I started my coaching business in 2007, it was all of the above.

It took a while, but eventually I figured out what to do and how to overcome those fears.

These days, I'm committed to helping you do the same.

So how do we solve this?

A few years into my business, I was evicted from my apartment, the house I owned was foreclosed, and I filed for bankruptcy.

Not exactly the adventure I had dreamed about when starting my business...

The game of business and money is a deeply personal issue and is a passion for me to help others avoid a similar fate.

The Lucrative Society is what I wish I would have had when I was getting started. We talk A LOT about mindset and marketing, the two things that will make or break any business.

Mission Possible

One thing I learned the hard way:  Being broke doesn't help anyone.

Here's what I used to say all the time:

"It's not about the money."

You see...

I wanted to help people and I was super involved with charitable work to make the world a better place.

I had some mixed up views on money, marketing, and sales.

I actually thought it was more noble to be poor.

It took a lot of work (both internal and external) to finally figure this out.

Since I've learned to generate wealth, I can give more to my favorite causes, create memorable experiences for my clients, and invest in my own education and self care.

I want this for you too.

Let me show you how...

Mindie Kniss, CEO of Lucra

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I work with entrepreneurs on purpose.

This means you generate income (or want to generate income) through the expression of your unique talents and skills dedicated to solving a need in the world that matters deeply to you.

In my case, I do this through coaching, writing, and speaking.

I went through so much hardship getting my business off the ground that I want to help others have an easier path.

I've become known as an expert on following your heart and I've shared this message on these stages...
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This is You...
  • You want to build a business. You may be in the idea phase or already started, but you're seeking a solid foundation from which to grow.
  • You may want to be a coach, writer, speaker, or online course creator, but we're not talking about selling products on Amazon here. (Nothing wrong with that, but if that's your goal, there are plenty of experts who can help you up your game.)
  • You haven't (yet) made 6-figures annually from your business income.
  • You're ready to throw your money mindset blocks and other limiting beliefs out the window.
  • You take 100% responsibility for your thoughts, actions, and circumstances. There's no faster way to give your power away than to blame external forces for your situation: the government, your spouse, your parents, COVID... Whatever!
  • You want to be held accountable for your goals and dreams. Time to stop talking about it and make it happen.
  • You are coachable. If you already know everything and have all the answers, you don't need this group.
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My Friend,
If you're not making at least 6-figures in your business (or if you haven't even started), you're likely experiencing something that:

  • blocks your creativity
  • drains your energy
  • puts a strain on your relationships
  • leads to making decisions from panic instead of purpose...

What is it?


Yes, stress is a part of life...

But when you are unable to meet your basic needs in life and business, it's exponentially harder to upgrade your circumstances and achieve the freedom you want.

If you're still thinking the struggle is honorable (like I did), then keep doing what you're doing.

But, I promise you...
It doesn't need to be so hard. 

If you want the ability to delegate to a team, you need cash to hire them.

If you want the best technology to serve your clients, you need the income to afford it.

If you want to continue to learn (like me), you need the capital to invest in your own growth and education.

And that's just the business stuff...

$100K is the MINIMUM you should be shooting for.  (Join our tribe and you just may find yourself thinking bigger!)

Listen...  I wasted a lot of time "getting started" in business.   Let me show you the way toward income and impact!
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The Lucrative Society Includes...
Coaching • Community • Resources
Monthly gatherings, coaching, & events with direct access to Mindie.
A tribe to celebrate your wins, hold you accountable, and help you get back up.
We talk books, technology, and tactics with lots of "how to."

The Lucrative Society is the signature program of Lucra®.

Our motto is "where wealth = wellbeing."

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How It Works
  • The Lucrative Society is a monthly membership (although you can cancel at any time and not be charged again).
  • No risk!  If you join and decide it's not your thing, simply request a refund within 30 days and we'll be happy to return your investment.
  • If, after 30 days, you know you have found your tribe and want to upgrade to an annual commitment, you'll get 2 months free.
What Happens Once You're a Member...
  • Group Coaching each month with direct access to Mindie. We gather virtually to dig into the topic of the month. Previous topics include: Networking, Money Blocks, Discovering your Story, Affiliate Marketing, and much more. And yes, you get immediate access to all of the past calls as well. [Value = $497]
  • "1st Saturday" Monthly Accountability calls where you can share your wins, challenges, and be held accountable to your dreams. [Value = $397]
  • Accountability Partner - (By request) We facilitate this to help you stay on track and connect with other members in the group. 
  • Book Discussions - Even if you're not a big reader, you know you need to stay up on the latest reads.
  • Private Facebook Group - Bring your questions, your challenges, and your wins to the community so we can help you move through indecision faster and celebrate your successes!
  • "How To" Instruction - I found the technology to be a struggle in the beginning. I didn't know anything about building websites or business automation. I'll show you how to set this up.
  • 2 Retreats Annually - These may be virtual or live depending on pandemics and such. [Value = $1994]

Monthly Value = $1,060.00

$197 per Month
Black Friday Sale:  $147 per Month

You'll maintain your "sale price" for as long as you remain a member. 

The not-so-fine print:
  • You may cancel at any time. No questions asked.
  • You may request a refund within the first 30 days.
  • If you cancel, you may not join again for 6 months.
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Who's Already in
The Society?

We have coaches, speakers, realtors, info marketers, course creators, and more.

All of us are in business to create a better life for ourselves and our families, and to make the world a better place.

When we're each uniquely expressing, there is no competition. Only creation.

We have members from across the United States, Canada, and Europe.

About Lucra®

Lucra is a woman-owned business founded by Mindie Kniss.

As a company, we value equality.

The Lucrative Society is currently 56% women and 44% men.

20% "dis"abled and 16% POC.

Since 2007, Mindie has been a coach, speaker, and writer, dedicated to helping people wake up to their potential, get clear on their purpose, and make a positive impact in the world.

Mindie Kniss, MFA, PhD, is an award-winning humanitarian, international speaker, and professional coach who left a cushy Fortune100 career for the adventure of entrepreneurship. The adventure almost ended when she hit rock bottom financially. Fast forward to today, Mindie is CEO & Founder of Lucra®, a coaching firm devoted to helping entrepreneurs create wealth in all areas of life.

Based on her work with women and children in developing countries, Mindie was the recipient of the prestigious Global Health Fellowship in 2006. She has lived in East Africa and worked on HIV/AIDS prevention initiatives.

She is the host of The Lucrative Society, a podcast exploring the intersection of wealth and happiness. Her teaching on the science of Heart Intelligence has been heard on stages around the world. Mindie is the author of the bestselling book, The Heart of Consciousness.

Word on the Street...

"It's very hard for an entrepreneur to ask for help. Mindie is really smart and intuitive, she has given me simple ideas that I know will turn into money."

~ Anthony Dexmier | Biot, France

"I worked with Mindie as my personal coach and workshop leader. I am still hearing echoes of her guidance to this day... Mindie is clear, inspiring, and a bright woman to work with."

~ Chrystal Hartberg | Orange County, CA

"The coolest part of working with Mindie was how quickly she grasped the magnitude of my desire to accomplish my heart's dream."

~ Nahum Gald | Ontario, Canada

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  • Do I need to have already started my business?
Topics covered in TLS are assuming you are already a business owner. The focus here is growth. That being said, if you are on the path to becoming an entrepreneur, we welcome you to join and ramp up!
  • What if I've already made $100K in my business?
This community is specifically for those getting started or needing traction to get to 6-figures. If you're already there, you may be interested in one of our higher level programs.
  • How much participation will be expected of me?

As they say, the more you put into it, the more you will get out of it.

We offer various virtual events and programs -- how much you participate is up to you.

  • What if I can't make the calls?
No worries!  Monthly gatherings are recorded and placed in the members' area for you to review.
  • What if I need more help?
As a TLS member, you can purchase 1:1 sessions with a resident coach who has been trained by Mindie.
  • What is the refund policy?
If you join and find that you don't love it, simply request a refund in writing within 30 days. We'll happily reimburse you 100%. Please note, you won't be allowed to join again for 6 months after you cancel.
  • Is there a discount if I pre-pay for more than 1 month?
Yes. After your initial 30 days, you have the option to upgrade to an annual plan where you'll get 2 months free. No refunds are offered on the annual plan.
  • What do I get when I join?

We'll send you a welcome email with your username and password to access the members' area.

You'll also be invited to join our Facebook group which is where most of the interaction takes place.

  • I have another question...

Please contact us at [email protected] and we'll get right back to you with an answer to your question.

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© 2020 Lucra®
All rights reserved.

Lucra is a registered trademark of Lucra LLC.