The Lucrative Society is where purpose-based entrepreneurs go to:

  • Get clear on why they're here
  • Align with their inner guidance
  • Get a kick in the ass (as needed)
  • Remember why they started
  • Reignite their passion
  • Kick their limiting beliefs to the curb
  • And create a more Lucrative Life
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What's holding you back?

You got the idea, you got started, and then it hasn't exploded the way you'd hoped?

This was my story, too, when I started my business in 2007.

I used to say things like "it's not about the money" all while I was desperate for more clients and more cash flow.

If you have said this or something similar, it's time to take a serious look at your money mindset and get it handled, once and for all.

So how do we solve this?

A few years into my business, I ended up being evicted from my apartment, the house that I owned was foreclosed, and I filed for bankruptcy.

So believe me when I say, this money game is a deeply personal issue and is a passion for me to help others avoid a similar fate.

The Lucrative Society is an online community for purpose-based entrepreneurs where you can celebrate wealth instead of pushing it away and make a positive impact in the world.

Mission Possible

One thing I learned the hard way:  Being broke doesn't help anyone. I had some mixed up views on money, marketing, sales, you name it.

I actually thought it was more noble to be poor. Not so.

Since I've learned how to generate wealth, I can give more to my favorite causes, I can create memorable experiences for my clients, and I can invest in my own education and self care.

All of this I want for you too.

Let me show you how...

Mindie Kniss, CEO of Lucra

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A purpose-based business is one that generates income through the expression of your unique talents and skills, and fulfills a need in the world.

In my case, I do this through writing, coaching, and speaking, in addition to running online programs.

This is you...
  • You're a business owner. You've taken the initial steps to put yourself out there as an entrepreneur. (If you haven't yet, we have other programs that might be a better fit.)
  • Your business is purpose-based. You may be a coach, a writer, a speaker, an online course creator, artist, et cetera (or a combination), but we're not talking about selling a product on Amazon or garage sale hunting here. Nothing wrong with that by the way. If that's your goal, there are plenty of experts who can help you up your game. If your mission is real estate or fine art or music, that's cool too. As long as you are clearly aligned with the right path for YOU.
  • You haven't yet made 6-figures annually from your business income (not counting any other employment you may have).
  • You're ready to throw your money blocks and other limiting beliefs out the window.
  • You take 100% responsibility for your thoughts, actions, and circumstances. There's no faster way to give your power away than to blame external forces for your situation: the government, your spouse, your parents, COVID... Whatever!
  • You want to generate at least $100,000 in your business annually.
  • You want to be held accountable for your goals and dreams. Time to stop talking about it and make it happen.
  • You are coachable. If you already know everything and have all the answers, you don't need this group.
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If you're not making at least six-figures in your business, you're likely experiencing something that blocks your creativity, drains your energy, puts a strain on your relationships, and leads to making decisions from panic instead of purpose...

What is it?


Yes, stress is a part of life, but when you are unable to meet your basic needs in life and business, it's exponentially harder to upgrade your life situation.

If you're still thinking that the struggle is valiant (like I did), then keep doing what you're doing.

But if you want the ability to delegate to a team, you need cash to hire them.

You need to be able to invest in good technology and software to support your goals.

You need to invest in your own growth and education.

And that's just the business stuff...

$100K is the MINIMUM you need to be focused on.
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The Lucrative Society Membership Includes...
Coaching • Community • Resources
Monthly coaching + direct access to Mindie and her team (working with us 1:1 is a minimum $6K)
A tribe to encourage you and hold you accountable, celebrate your wins and help you get back up.
We talk books, technology, and tactics to keep you on your toes. Plus lots of "how to" so you can take control of your business.

The Lucrative Society is the signature program of my company, Lucra®. Our motto is "where wealth = wellbeing." That's because what I'm talking about is about so much more than just money.

But money is the piece that makes or breaks a business.

It doesn't need to break you, but you need to master it.

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How It Works
  • The Lucrative Society is a monthly membership, but you can cancel at any time and not be charged again.
  • No risk! If you join and decide it's not your thing, simply request a refund within 30 days and we'll be happy to return your investment 100%.
  • If after 30 days, you know you have found your tribe, and want to upgrade to an annual commitment, you'll get 2 months free.
What Happens Once You're a Member...
  • Group Coaching each month with direct access to Mindie. We gather together virtually to dig into the topic of the month. Previous topics include: Networking, Money Blocks, Discovering your Story, Affiliate Marketing, and much more. And yes, you get immediate access to all of those as well. Most of our group sessions focus on 1 of these 3 categories: purpose & heart, money mindset, marketing & business structure. [Value = $1,000]
  • Weekly "Mindset Monday with Mindie" videos so that you start your week in the right frame of mind. [Value = $495]
  • Bi-Monthly Virtual Work Sessions so you can get your sh#t done instead of just talking about it. [Value = $395]
  • "1st Saturday" Monthly Accountability calls where you can share your wins, challenges, and be held accountable to your dreams. [Value = $395]
  • Accountability Partner - We facilitate this to help you stay on track and get to connect with other members in the group. 
  • Book Discussions - Even if you're not a big reader, you know you need to stay up on the latest reads.
  • Private Facebook Group - Bring your questions, your challenges, and your wins to the community so we can help you move through indecision faster and celebrate your successes!
  • "How To" Instruction - I found the technology to be a struggle in the beginning. I didn't know anything about building websites or business automation. We'll show you how to set this up.

Monthly Value = $2,285.00

The Lucrative Society is $197 per month.
You may cancel at any time. No questions asked.
You may request a refund within the first 30 days of membership.
If you cancel, you may not join again for 6 months.
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Who's Already in The Lucrative Society?

We have coaches, speakers, realtors, info marketers, course creators, and more.

All of us are in business to create a better life for ourselves and our families, and to make the world a better place.

You won't find competition here -- when we're each uniquely expressing, there is no competition. Only creation.

We have members from across the United States, Canada, and the United Kingdom.

About Lucra

Lucra is a woman-owned business founded and led by Mindie Kniss. Since 2007, Mindie has been a coach, speaker, and writer, dedicated to helping people wake up to their potential, get clear on their purpose, and make a positive impact in the world.

Mindie Kniss, MFA, PhD, is an award-winning humanitarian, international speaker, and professional coach who left a cushy Fortune100 career for the adventure of entrepreneurship. The adventure almost ended when she hit rock bottom financially. Fast forward to today, Mindie is CEO & Founder of Lucra®, a coaching firm devoted to helping entrepreneurs create wealth in all areas of life.

Based on her work with women and children in developing countries, Mindie was the recipient of the prestigious Global Health Fellowship in 2006. She has lived in East Africa and worked on HIV/AIDS prevention initiatives.

She is the host of The Lucrative Society, a podcast exploring the intersection of wealth and happiness. Her teaching on the science of Heart Intelligence has been heard on stages around the world. Mindie is the author of the bestselling book, The Heart of Consciousness.

Word on the Street...
"It's very hard for an entrepreneur to ask for help. Mindie is really smart and intuitive, she has given me simple ideas that I know will turn into money." ~ Anthony Dexmier | Biot, France
"The coolest part of working with Mindie was how quickly she grasped the magnitude of my desire to accomplish my heart's dream." ~ Nahum Gald | Ontario, Canada
"I worked with Mindie as my personal coach and workshop leader. I am still hearing echoes of her guidance to this day... Mindie is clear, inspiring, and a bright woman to work with." ~ Chrystal Hartberg | Orange County, CA
Mindie possesses the rare combination of education, spirituality, and practicality that allows her to provide real insight and perspective." ~ Joseph P. | Ann Arbor, MI
"Mindie's coaching enabled me to approach and start the journey of overcoming a lifelong fear with confidence & excitement." ~ Tracy Arnold | Portland, OR
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  • Do I have to have started my business?
Topics covered in TLS are assuming you are already a business owner. The focus here is growth. That being said, if you know this is what you want to create, we won't squash that dream. We welcome you to join and ramp up!
  • What if I've already made $100K in my business?
This community is specifically for those getting started or needing traction to get to 6-figures. If you're already there, you may be interested in one of our higher level programs.
  • How much participation will be expected of me?

You will be assigned an accountability partner each month. If you flake on your partner, you'll be asked to leave (we're not talking about emergencies here, but consistent flakey-ness).

Other than that, you can explore the group options at your leisure. The highlight each month is our group call where we all gather together.

  • What if I can't make the calls?
No worries! Everything is recorded and placed in the members' area for you to review.
  • What if I need more help?
As a TLS member, you can purchase 1:1 sessions with a resident coach who has been trained and hand selected by Mindie.
  • What is the refund policy?
If you join and find that you hate it, simply request a refund in writing within 30 days of when you signed up. We'll happily reimburse you 100%. Please note, you won't be allowed to join again for 6 months after you cancel.
  • Is there a discount if I pre-pay for more than 1 month?
Yes. After your initial 30 days, you have the option to upgrade to an annual plan where you'll get 2 months free. No refunds are offered on the annual plan.
  • What do I get when I join?

We'll send you a welcome email with your username and password to access the members' area.

You'll also be invited to join our Facebook group which is where most of the interaction takes place.

  • Can my spouse of business partner join with me?

Each person will need his or her own membership. Our program is set up for individual accountability so everyone needs their own account.

  • I have another question...

Please contact us at [email protected] and we'll get right back to you with an answer to your question.

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© 2020 Lucra®
All rights reserved.

Lucra is a registered trademark of Lucra LLC.