Lucra is a woman-owned business founded by Mindie Kniss.
As a company, we value equality.
The Lucrative Society is currently 56% women and 44% men.
20% "dis"abled and 16% POC.
Since 2007, Mindie has been a coach, speaker, and writer, dedicated to helping people wake up to their potential, get clear on their purpose, and make a positive impact in the world.
Mindie Kniss, MFA, PhD, is an award-winning humanitarian, international speaker, and professional coach who left a cushy Fortune100 career for the adventure of entrepreneurship. The adventure almost ended when she hit rock bottom financially. Fast forward to today, Mindie is CEO & Founder of Lucra®, a coaching firm devoted to helping entrepreneurs create wealth in all areas of life.
Based on her work with women and children in developing countries, Mindie was the recipient of the prestigious Global Health Fellowship in 2006. She has lived in East Africa and worked on HIV/AIDS prevention initiatives.
She is the host of The Lucrative Society, a podcast exploring the intersection of wealth and happiness. Her teaching on the science of Heart Intelligence has been heard on stages around the world. Mindie is the author of the bestselling book, The Heart of Consciousness.